Digital Marketing

Technology is forever evolving which means that businesses must follow suit. Over the years there has been many advances in technology, this has resulted in industries changing dramatically too. For instance let's take the area of marketing; the way in which companies reach out to their customers is very different today than it was say ten years ago. Companies are now promoting their brands through various digital advertising channels to reach their customer, this now includes, television, radio, the internet and mobile phones. There has been a rapid migration of advertising budgets to digital channels; every working professional needs a deep knowledge of digital media, as having a good understanding of this area allows companies to reach their customers anytime and anywhere all over the world.







Consumers are now experiencing marketing in a multichannel way, they can research products online, receive emails from their favourite brands and use text message and twitter more often then they talk on their phone. With the level of data on each of the communication channels, it provides marketers the opportunity to step up to the plate and find new and better ways of interacting with their customers. With digital marketing it provides customers with a more meaningful and useful way of interacting with their favourite brands and in turn makes the life of the marketer a lot easier. Digital marketing uses the data that previous marketers have already gathered; they are able to combine data from multiple channels into one marketing data mart. A great example of this is how nightclubs which have previously took their customers details for their membership cards are now texting and even facebooking their customers about drink promotions etc.

http://www.facebook.com/pages/Dublin-Ireland/The-Wright-Venue/96019897504
On the above link you will find the Venues facebook page, which has details on the latest acts to perform there, drink promotions and theme nights. It also offers all facebook members a discount into the night club. This shows how digital marketing is so effective and is reinventing the relationships that businesses have with their customers.